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Begin increasing your market share and branding today!
Every advertising dollar needs to work as hard as you do at growing your brand and increasing your market share.
Every business needs to advertise and every business budget should have a strong advertising component. Every advertising dollar needs to work hard at brand exposure and creating new business opportunities.
• Every business needs to increase its brand awareness?
• Every business needs to increase its market share?
• Every business needs sustained growth?
Why advertise now?
There are around 670,000 internet searches per month for the word 'safety' (Pages in Australia, verified by Google). We come up on Google Page 1 spot 1. Nice!
We have around 7000 visit per month to our portal, with around 17,000 page views.
Also, recessions are different from other economic periods and need to be looked at differently to benefit your business. There are two focuses that you should have when looking at marketing and advertising in a recession: Increasing both Short and Long-Term Profits.
“sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising”
McGraw-Hill Research analysed 600 companies covering 16 different SIC industries through previous recessions. Companies studied were relatively even before the recession, but varied sharply during and after it. Companies that cut advertising during both of the recessionary years maintained flat sales during the period and only modest sales growth in the following two years. In contrast, the companies that maintained their advertising experienced significant sales growth throughout the four-year period.
“businesses that reduce media expenditures suffer loss of market share”
A series of six studies were conducted by the research firm of Meldrum & Fewsmith; and according to the study and contrary to popular belief, cuts in advertising during a recession decrease net income over the long haul. Companies that maintained advertising during the recession enjoyed measurably higher net income gains not only during the recession, but even more so, two years after the recession. This in stark contrast to those companies those companies that cut advertising both years and significantly reduced their profits during the recession, and for years following.
Brand recognition cannot be overstated
Graphic Ad’s are an important part of brand recognition. It is highly important for a business to remain in the public eye for as long and as often as possible. Using Graphic Ads for brand recognition and promotion provides a subliminal message that you are a marketplace leader and the first place to go for that product or service.
There are several ways to advertise with Safety In Australia and promote your company, product or service. We have the vehicle to drive traffic to you, either via the Safety In Australia website or our national safety Newsletter.
WebSite
Directory Listing | Banner Advertising | Friends in Safety | National Calendar
Email
Newsletter - Banner Ad | Newsletter - Industry Showcase | Safety In Australia News Flash / Press Release / Email Out
Safety Jobs
List your safety job
Prefer to speak to us on the phone?
Call Michael our Corporate Relationships manager today: 0418 659 284
WEBSITE
DIRECTORY LISTING
There are four different directory listings:
- National
Australia Wide Listing
- Company Name
- Telephone Numbers
- Address
- WebSite & Email Links
- 50 Word Description
- 1 Page Listing: Profile, Product/Service Showcase, Contact with Map
- Unlimited listings under "Safety Categories" on the home page
- Unlimited "Press Release" submissions
- 8 entries in our national directory email blast (over 50,000 recipients)
$550 inc GST
- Semi - National
Four State/Territory Listing
- Company Name
- Telephone Numbers
- Address
- WebSite & Email Links
- 50 Word Description
- 1 Page Listing: Profile, Product/Service Showcase, Contact with Map
- 5 listings under "Safety Categories" on the home page
- 5 "Press Release" submissions per annum
- 4 entries in our national directory email blast (over 50,000 recipients)
$330 inc GST
- Single State
One State/Territory Listing
- Company Name
- Telephone Numbers
- Address
- WebSite & Email Links
- 50 Word Description
- 1 Page Listing: Profile, Product/Service Showcase, Contact with Map
- 1 listing under "Safety Categories" on the home page
- 1 "Press Release" submission per annum
- 1 entries in our national directory email blast (over 50,000 recipients)
$110 inc GST
- Free Listing
Any state and category of your choice
Company Name
Telephone Numbers
Address
WebSite & Email
Sign up for your free listing here.
$free
To order, please email: advertise@safetyinaustralia.com.au
BANNER ADVERTISING
Website Banner advertising appears on all pages and rotates between advertisers, ensuring your ad appears equally, thus giving you maximum streamlined exposure.
Safety Supporters - Promoting your company/product/service: Safety Supporters graphic ads are seen by all readers and searchers visiting our portal. Rotating with other ads, your special ad will come up as visitors click through our website pages, giving sall-important visibility. You can use this more than just company branding; it is, in its simplest form, supplying answers to visitors needs before they call - and showing them where they can get them.
$220 inc GST per month (minimum 3 months)
To order, please email: advertise@safetyinaustralia.com.au
FRIENDS IN SAFETY
These are opportunities for organisations to highlight their corporate citizenship, and are limited by number. Your logo is displayed on every page of our entire portal. Friends In Safety comes up on every single page and is a selective area which speaks speaks strongly of assurance and commitment. When viewing your ad here, visitors will appreciate that your organisation is committed to leadership in safety and rehabilitation.
$2200 inc GST
To order, please email: advertise@safetyinaustralia.com.au
EMAIL ADVERTISING
Our safety newsletter is sent out approximately every fortnight to more than 40,000 subscribers nationally…and a few internationally. Our newsletter is full of the latest safety news which people in key positions need to keep up with. Our safety newsletter is an important component of our subscribers’ day-to-day management, which is why we have a low unsubscribe rate. Advertising in our newsletter is a sure way of getting your brand seen by those influencing purchases in your target organisations.
NEWSLETTER - BANNER AD
This is a graphic banner on the right hand side of the email, in full view of the reader.
$220 inc GST - per edition (minimum 3 months)
To order, please email: advertise@safetyinaustralia.com.au
NEWSLETTER - INDUSTRY SHOWCASE
This is a great opportunity to have your company product, service or training course promoted on the Safety In Australia's fortnightly newsletter. With a subscriber base of well over 40,000, the exposure and branding potential is awesome. This includes: one line title, one banner image (500x100 pixels - jpg, gif, or png) and 150 words (with full html formatting and linking).
All industry showcases are also published and archived on the Leaders In Safety website.
$330 inc GST per edition (minimum 3 months)
To order, please email: advertise@safetyinaustralia.com.au
SAFETY NEWS FLASH / PRESS RELEASE /EMAIL OUT
Would you like to send out an email to our readerbase?
5.5cents inc GST per subscriber
These provide your organisation with the opportunity to promote a product or service to our entire readerbase. As seen above, the branding is completely yours with a touch of Safety In Australia to provide authenticity to our subscribers. The email blast fits into a table 750 pixels wide using Inline formatting. You may use as many pictures or text as needed.
We cap our subscriber count at 40,000 so you know the exact cost of an email blast, at 5.5 cents an email address, an email blast is only $2200 inc GST, this is a cost effective way of getting your product or service to the desktops of key influencers Australia wide.
To order, please email: advertise@safetyinaustralia.com.au
SAFETY JOBS
SAFETY JOBS
List your safety job in our jobs section for as long as the position is vacant. Also, your job will appear in the next issue of our regular newsletter, which goes out to over 40,000 subscibers. Listing your jobs in our Safety Jobs in Australia section gives the advantage of Home Page exposure for new jobs, and following this, they are then placed in our Jobs section in the State or Territory necessary. As a bonus, the latest jobs are also placed in our fortnightly newsletter which links directly to our website. You job will stay on our system until the job is filled.
$88 inc GST per Job Listing
To order, please email: advertise@safetyinaustralia.com.au
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